Volcano Products

are NŌ KA ‘OI

“Indeed the best”

exotic produce


Fugly Fruits®
Specialty and Exotics

Premium Organic and Conventional Produce with Year-round and Seasonal availability


orange bell pepper
Field grown produce

Field Grown


We offer Bulk and Consumer Convenience packaging options

Contact the Volcano sales team


Volcano Values

  • We do what we say and say what we do (Our Word)
  • Respecting people and product
  • Providing quality product
  • Transparency
  • Work ethic

“We are committed to building customer trust and confidence by reliably providing nutritious food products, exemplary customer service, and sharing the Aloha Spirit by embracing the life lessons that have become the pillars of Volcano Produce.”

– Toni Rodosta,
Malama ‘Aina

Volcano has established an extensive line of fruits and vegetables to support local, regional, and national retailers’ fresh categories. We emphasize innovations like sustainability, earth-friendly packaging, and specialty-crop consumer education tools, which are essential elements of Volcano’s continuing growth and success.

  • Farmer-centric approach
  • Organic
  • Non-GMO
  • Recyclable & Compostable
  • Sustainable
Primus Labs and USDA Organic certifications

About Volcano


is the Heart of the Volcano

Growing up, she watched and took cues from her father as he built his successful career and business, Pacific Paradise, an importer of Hawai`ian papayas to the mainland. Absorbing the benefits of this immersive education, Toni emulated his work ethic, farmer-centric appreciation, and relationship-building skills to establish Volcano Produce Inc. shortly after graduating from college.

The inspiration for the Volcano Produce name came from Toni’s love for the Aloha spirit of the islands she grew to love in her youth. With that Nō Ka ‘Oi (indeed the best) mindset, Volcano Produce was born as a premiere specialty produce provider.

Toni holding her dog, Aloha

Toni Rodosta was destined to be in the produce industry

Aloha the Dog
Speech bubble with "Woof! I'm Aloha!"
Photos of Toni with dog/wine glass, watching the sunset, and holding grapes on the vine